DDM Strategic Marketing Intelligence
Master
Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will study thoroughly methods that allow you to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimize sales and what communication themes and channels will best build brand value.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.
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Visit course websiteLanguage
English
Title
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Duration
2 years
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Tuition fee 2025/2026
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,601
Non-EU/EEA
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
€ 21,400
Institutional
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
€ 20,500
Admission
Admission URL
Application requirements
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2 For more information,
A certified grade list(s) is considered in the evaluation.
Check when you can start and what you have to pay!
| Tuition fees | |
|---|---|
| € 2,601 | |
| € 21,400 | |
| € 20,500 |
| Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
|---|---|---|
| 1 Sep '25 | 1 May '25 | 1 May '25 |
| 1 Feb '26 | - | 15 Oct '25 |
| 1 Sep '26 | 1 May '26 | 1 May '26 |
| 1 Feb '27 | - | 15 Oct '26 |
| 1 Sep '27 | 1 May '27 | 1 May '27 |
Contact
Main addressOude Boteringestraat 44
9712 GL Groningen
050 363 9011
Ready to apply?
Visit course website