DDM Strategic Marketing Intelligence
Master
A specialised programme unique to you:
Study Strategic Marketing Intelligence at Groningen and Oslo to understand how data analysis and marketing intertwine and influence firm strategy and consumer behaviour.
Are you interested in how data can be used to model, track and understand marketing performance? Do you want to learn how to evaluate and estimate the costs of marketing strategies and decisions?
Our two-year Double Degree Master's Strategic Innovation Management gives students a unique opportunity to learn industry-leading marketing analytics tools and techniques in order to design and implement research-based strategies for firms
To take part in this programme, you first need to study MSc Marketing: Marketing Analytics and Data Science (MADS) in Groningen, during which you can apply to study at the BI Norwegian Business School in Oslo.
- Gain two degrees in two years from two of Europe’s best marketing programmes;
- learn advanced statistical techniques to analyze big data while also considering ethical implications;
- Gain hands-on experience with assignments using the latest tools like Google Analytics 4.
Ready to apply?
Visit course websiteLanguage
English
Title
-
Duration
2 years
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Tuition fee 2025/2026
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,601
Non-EU/EEA
The non-EU/EEA rate is the rate for students from outside the EU/EEA.
€ 21,400
Institutional
The institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level.
€ 20,500
Admission
Admission URL
Application requirements
To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. Open to students on the Marketing Analytics and Data Science (MADS) profile of the MSc in Marketing with an average grade of at least 7.2 For more information,
A certified grade list(s) is considered in the evaluation.
Check when you can start and what you have to pay!
| Tuition fees | |
|---|---|
| € 2,601 | |
| € 21,400 | |
| € 20,500 |
| Tuition fees | |
|---|---|
| € 2,695 | |
| Information not available | |
| Information not available |
| Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
|---|---|---|
| 1 Feb '26 | - | 15 Oct '25 |
| 1 Sep '26 | 1 May '26 | 1 May '26 |
| 1 Feb '27 | - | 15 Oct '26 |
| 1 Sep '27 | 1 May '27 | 1 May '27 |
Contact
Main addressBroerstraat 5
9712 PC Groningen
050-3638100
Ready to apply?
Visit course website