International Business and Management

Study international business and management in Groningen to learn about how companies operate in multiple countries and how a manager copes with different business cultures.
How can internationalization strategies take into account national differences in legal, political and economic systems and cultures? How can multinationals contribute to sustainable development and the UN Sustainable Development Goals? In today's interconnected world, it is crucial to develop the ability to think and work across borders and understand the key concepts related to international and sustainable business. In the MSc International Business and Management (IB&M), you get to delve deep into a wide range of global business concepts, including the world of cultural diversity, global strategies and cross-border management practices, learning to recognize cultural differences and how to manage them in a business setting. What’s unique about our programme is that you have the freedom to shape your own learning journey!For those fascinated by the impact of international trends on the organizational structure of companies and what knowledge you need to develop effective international business strategies, this route is just for you. You can gain insights into effective international strategies in fast-changing and uncertain international contexts, preparing you for the dynamic global business land