International Food Business

Every year thousands of new products will enter the market and end up in stores all over the world. The program focusses on company structure, marketing, logistics and quality of food companies.
The process from farm to fork is a unique and special process. The food industry is a rapidly changing business climate, forcing companies to meet the constant demands for improvement. So this industry needs well organized companies who are international orientated, innovative, concerned with international marketing and logistics and have a strong and secure quality approach. This is exactly what this programme is focussing on. Future managers in the food business and food sector will need first-hand knowledge of international business practice and chain management. And although North America and Europe have a close bond since time immemorial, the two continents are very different. Consumer behaviour and doing business in North America is very different compared to Europe. If you want to work with these continents you need to adapt to both cultures. Every country is different, so you need to know who and what you are dealing with. This programme is unique in many ways, but first and foremost because it is offered by a Dutch and a Canadian University who both offer their Bachelor degree to students who complete this programme, students study both in Canada and in the Netherlands.