Marketing Management
Master
Learn to create value for consumers, organisations and society by understanding consumer behaviour and integrating this into marketing strategies.
Why do people do the things they do? Why do they buy the things they buy? How can you nudge them to choose your product or service? Learn the latest theories of consumer behaviour and market needs, and how to translate this into solid marketing strategies to help organisations grow. You will explore up-to-date marketing theories – many of the electives in the MSc Marketing Management would not have even been in the curriculum five years ago because it evolves so fast.
You can customise the programme with one of these elective tracks: brand and product management, or digital marketing and analytics. You’ll graduate with the knowledge, tools and tactics you need to create value for any kind of company or organisation.
Ready to apply?
Visit course websiteLanguage
English
Title
Master of Science
Duration
1 year
ECTS credits
ECTS
The European Credit Transfer and Accumulation System (ECTS) is a student-centred system based on the student workload required to achieve the objectives of a programme of study. Its aim is to facilitate the recognition of study periods undertaken by mobile students through the transfer of credits. The ECTS is based on the principle that 60 credits are equivalent to the workload of full-time student during one academic year.
Accreditation
Tuition fee 2025/2026
EU/EEA
The EU/EEA rate is the regular fee for students from within the EU/EEA.
€ 2,601
Admission
Application requirements
For all of the requirements, please visit: https://www.rsm.nl/master/msc-programmes/msc-marketing-management/admission-application/
GMAT test results (for students who have obtained their diploma outside the Netherlands).
In order to guarantee the required minimum level of English proficiency, an applicant must be able to show proof of proficiency on at least C1 level. With every form of proof, you must include sufficient documentation to support this.
Language requirements
- C1
- Cambridge Certificate in Advanced English
- 7
- IELTS overall band
- 95
- TOEFL computer based
- 95
- TOEFL internet based
Check when you can start and what you have to pay!
| Tuition fees | |
|---|---|
| € 2,601 | |
Non-EU/EEAThe non-EU/EEA rate is the rate for students from outside the EU/EEA. |
Information not available |
InstitutionalThe institutional rate is for all students who have already obtained a bachelor’s or master’s degree and who want to start a second programme leading to a degree at the same level or at a lower level. |
Information not available |
| Start date | App. deadline EU/EEA | App. deadline Non-EU/EEA |
|---|---|---|
| 1 Sep '25 | 15 May '25 | - |
